Bangladesh has no large number of products to export into international market but it has some exportable seafood, Shrimp is one of them that future benefit able. If we can use properly our labour, land and capital in the shrimp sector then it comes with Bering large profit from the world market and it takes place with renewed of the frozen food market. From this term paper we know that how we can introduce our domestic product in the world market and demand of that particular product.......
Showing posts with label BUSINESS PLAN. Show all posts
Showing posts with label BUSINESS PLAN. Show all posts
17.4.11
Business Plan on Refresh Bevarage Company
Chapter-1
Project Background & History
1.1 Project Background:
The main idea of our project is to establish a beverage company named Refresh Beverage Company concerning the market conditions and consumer preferences overtime and considering various policies or regulations needed to maintain for the project.
The major project parameters that will be served us as the guiding principles are listed below:
ð Our project will be domestic market oriented.
ð Geographical levels will be- national, areal, and local.
ð Will be the first business of two kinds of products.
ð Business will be located a major cities as well as other cities.
ð Product variety will include a large variety of different flavored juices and drinks.
ð Use of modern and attractive selling system.
ð Best quality of advertising by using popular media.
ð Quality control for the production.
1.2 Project Promoter(s) or initiator(s):
Name | Address | Financial possibilities |
Masuma Bhuyan Farha (Initiator) | Has the fund about BDT 1,500,000 | |
Nazia Dilshad (Initiator) | 881 Monipur, Mirpur-2, | Has the fund about BDT 1,800,000 |
Sumia Sultana Nadia (Promoter) | 8/2 Kallyanpur, | Has the fund about BDT 950000 |
Shuvozit Karmokar (Promoter) | 69 Pisciculture Housing , | Has the fund about BDT 800000 |
Md. Imrul Kayes (Promoter) | 37, | Has the fund about BDT 750000 |
Md. Tanzir Rahman (Promoter) | 11/A, | Has the fund about BDT 750000 |
1.3 Project History:
The essential events of historical development of the projects include-
Ü Project idea generation on 20 February 2011.
Ü Conforming members based on financial possibilities on 23rd February.
Ü The possible studies and investigation for the feasibility test was held between 25th February to 31 March.
The potential studies and investigations that we have already performed include the followings:
i. Pre-investment studies:
· Opportunity Studies (for identification of investment opportunities)
· Pre-feasibility studies (for preliminary project selection)
· Feasibility studies (for project formulation)
· Partial studies
ii. Preparatory investigations:
· Land surveys – For choosing appropriate land.
· Quantity surveys- Quantification of building materials.
· Quality tests- laboratory tests
· Other investigations and tests
1.4 Feasibility studies: For the formulation of project we have conducted the following feasibility studies-
· Market studies
- Industry surveys: To cover production and development plan of industries we surveyed the industry and the respondents of our questionnaire was development agencies and organizations, industrial establishment, development financial institutions and investors.
- Consumer surveys: This survey has been made taking a random sample of respondents.
· Raw material and input studies
· Laboratory and pilot tests
· Location studies
· Economies of scale studies
· Equipment selection studies
Based on these studies and analysis the decisions taken by us are given on annex part.
1.5 Cost of preparatory studies and related investigations: The estimation of total investment cost for pre-investment studies and preparatory investigations are of total BDT 15,700 (annex-schedule 1-1)
Chapter: 2
Market and plant Capacity
Before the formulation of our project, we have determined the size and composition of the present effective market demand by segment, in order to estimate the possible degree of market penetration by our product. We have also project the income from sales taking in to account the technology, plant capacity production programmed, marketing strategy product pricing promotional measures, distribution systems and costs. A detailed production programmed has been made showing the various production activities and their timing. At final we have determined the plant capacity taking in to account the alternative levels of production, investment out lay and sales revenues.
2.1 Demand and market Study:
The necessary data we need for demand and market study are-
ü Age: Child, young, Old
ü Income line: Low, Middle, Rich
ü Sex: Female, Male
ü Location: Dhaka
Determination of future Demand for determining the future demand. We will survey more in market in future and extend product line in future by evaluation the data the results are-
ð Total size of present effective demand for beverage product is : 70%
ð And by segment it is: 10% drink preference group
20% Juice preference group
10% Water preference group
The estimated market penetration will be done by the new product in the current market.
2.2 Sales forecast and marketing of products and by product:
In addition to the results of the demand and market study, we have followed some other variables
For forecasting our sales which are-
Ø GDP and per capital income may be rise in future
Ø Government intervention by increasing subsidies and decreasing tax.
We will select some sales programmers and marketing strategies reasons for selection of sales programme-
Ø Introduction with our brand
Ø Create loyal regular based customers
Ø To make customers keep faith towards our products
Ø Distribution of outlet.
Reason for selection of marketing strategies-
Ø Being a low-cost provider
Ø Differentiation of product
Ø Promotional efforts and social service by campaigning and sponsorship
Ø Offer commission or discount on sales
Ø After sales facilities and services
We have estimated the sales revenues of upcoming 3 years based on the sales programme and the marketing strategy which are given on schedule 2-1 in annex part.
We also estimated sales and distribution costs which
2.3 Production programme:
Ø After survey we have seen that there are 10% demand which cannot be filled by the existing beverage firm. So we have the opportunity to fill up this gap. But at first time it would not be possible because of lacking of experience. As first mover we may face technical, social, ecological constraints. The market is very competitive.
Ø Raw materials:
Carbonated water constitutes up to 94% of a soft drink. The second main ingredient is sugar, which makes up 7-12% of a soft drink. The overall flavor of a soft drink depends on an intricate balance of sweetness, tartness, and acidity (pH. The most common acid in soft drinks is citric acid, which has a lemony flavor. Emulsions are mixtures of liquids that are generally incompatible. They consist of water-based elements, such as gums, pectins, and preservatives; and oil-based liquids, such as flavors, colors, and weighing agents
Ø The manufacturing process:
§ Water Purifier process:
Impurities in the water are removed through a process of coagulation, filtration, and chlorination. Coagulation involves mixing floc into the water to absorb suspended particles. The water is then poured through a sand filter to remove fine particles of Roc. To sterilize the water, small amounts of chlorine are added to the water and filtered out.
A schedule of our production programme is given on schedule-2.3
§ Drinks and juice manufacturing process:
First we have to accumulate the raw materials the purified water is for eery drinks and juice. The most drinks and juice also processing same. The following steps are-
§ Clarifying the water
§ Filtering, sterilizing, and dechlorinating the water
§ Mixing the ingredients
§ Carbonating the beverage
§ Filling and packaging
Ø Technology:
With our mention technology we can produce 1000-2300 bottles per hour. And daily the machine will produce 18400 bottles (including drink, water& juice).To operate these type of technology we will hire a expert who train our local manpower...........
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